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Archive for the ‘Operations’ Category

Northwest Center for Photography – new client

We’re very excited this afternoon to announce a new relationship with Northwest Center for Photography and iWitness Gallery, in Portland Oregon. The Northwest Center for Photography offers classes and workshops for both professional, avocational and beginner photographers. Instructors include the former White House (USA) Chief Photo Editor and Sunset Magazine Director of Photography. The iWitness Gallery offers rotating exhibits from some of the world’s finest photographers.

“We’re extremely excited to consult Northwest Center for Photography and iWitness Gallery on their social web optimization. Compelling imagery is incredibly valuable in a digital world; photography schools, like NCP, that take advantage of the connectivity and community building available through the social web are able to not only achieve full enrollments, but also expand reputations. Photographers able to maximize their presence online can see their art increase in valuation and reputation” says Jeffrey J Kingman, CEO of Chalkboarder.

Chalkboarder is providing Northwest Center for Photography and iWitness Gallery with social media consulting and seminars on social media for professional and avocational photographers.

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Brazilian Coffee Exporter NUCOFFEE and PDX-based Pail Design – new client

We’re very excited this morning to announce our newest international client, NUCOFFEE, based in Brazil. NUCOFFEE focuses on providing the best green coffee beans from Brazil to roasters around the world.

Chalkboarder was retained by Pail Design (Portland, OR), marketing representative of NUCOFFEE, to provide complete Social Media Optimization of NUCOFFEE to North America. The mission of this SMO Plan is to connect North American coffee roasters and consumers with Brazilian coffee producers/farmers.

“The beverage industry just became a natural fit for us after working with many beverage clients over the last ten years. We take pride in helping our international clients such as NUCOFFEE (based in Sao Paulo, Brazil) grow and gain awareness through all kinds of mediums while staying on top of the technological wave” said Jessica Bernert, owner of Pail Design.

“Connecting consumers, roasters and coffee shops with top Brazilian coffee farmers and producers is a natural extension of Chalkboarder’s social media competencies. We’ve been in the specialty coffee and tea industry for two years, building relationships internationally for other clients, such as Coffee Fest Tradeshows. Social media optimization provides NUCOFFEE and Pail Design the ability to create a lasting village” says Jeffrey J Kingman, CEO of Chalkboarder. “We’re very excited to work with NUCOFFEE and Pail Design, creating a global community.”

For more information please contact:

Jeffrey J Kingman : (503) 481-2479 : jkingman@chalkboarder.com

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Pail Design

Pail Design, is a ten year old, Portland, Ore. Based creative agency which specializes in the food and beverage industry. Made-up of Art Director and owner, Jessica Bernert who has worked continually with Barista Magazine, and clients such as: Aviation Gin, Portland Roasting Coffee, Domain De Canton, with business partner and web director Gregory Spies.

Pail does two things very well: Make things look better for happy clients, and loving what they do, passionately.

NUCOFFEE

NUCOFFEE. You may be trying to imagine the meaning of this unusual name.

NU is a modern abbreviation for new. NUCOFFEE is a new way of thinking the coffee chain. Simple, more humane and transparent.

NUCOFFEE connects growers, cooperatives and roasters in a transparent business partnership. We offer support and integration through commercialization of quality coffee, helping to create a closer relationship between demand and origin.

Our commitment is to value the origin and recognize the producer, promoting quality excellence, adding real value and creating effective evolution throughout the coffee chain.

NUCOFFEE is an initiative of Syngenta, leading company in agribusiness that reinforces our commitment with a sustainable agriculture.

Chalkboarder

Chalkboarder creates interlocked and interdependent villages for brands, organizations and consumers internationally. We offer strategic brand and concept development, relationship engineering and social web optimization. Discover more of our core competencies here.

Squeaky Chalk News January 7 2011

January 7, 2011 1 comment

#Crush2011

This is our slogan. We’ve made a few banners and got tattoos indicating our determination to absolutely crush 2011 in creating awesome villages for our clients and ourselves. Care to join us at the end of the day in Village Hall near the fire?

Chalkboarder is roaring into 2011 and we wanted to give you a little news from this past week.

James Beard Dinner Coverage – Berkshire Raised

Just today, we were approached by the Berkshire Chefs from around Albany, New York. In September 2009, they had been on their way to the James Beard House to prepare dinner using Berkshire raised ingredients. With a little 3000 mile collaboration, Chalkboarder was able to distribute content semi-live during the culinary preparation and dinner over social media.

They’ve asked us to do this again. I’m not sure of the date yet, but we’re very excited to become a “Social Media On Demand” producer for their benefit. It’s a challenge to coordinate social media production and distribution being 3000 miles away, but we’re pretty confident in conducting an effective campaign.

Urban Toile – Atlanta’s Hottest Food Truck (Launching Soon)

We’ve been working for the past couple months on a very exciting and challenging project – writing business plan, researching and coordinating logistics and relationships. Our client, Urban Toile, is only a couple weeks from ordering a $70,000 brand new food truck and is VERY close to signing a relationship with Atlanta’s hottest BBQ joint, Fox Barbeque. Stay tuned as we ramp up Urban Toile’s social media prior to the launch of the truck.

Northwest Foodservice Show

In partnership with Paul Paz of WaitersWorld (and longtime Oregon Restaurant Association board member), we’ve launched social media strategies that will help foodservice exhibitors and operators Raise The Bar in their social media adoption. Chalkboarder will be sharing a lot of messaging over the next few months from this source.

Foodportunity PDX

Foodportunity PDX is back! March 7th at the Heathman Hotel again. Join us that night for #nomnoms and great chat with great local restaurateurs and chefs. Chalkboarder was hired again to line up the participating restaurants and provide “Social Media On Demand” for this event.

Social Media for Pros

Over the last few months, Chalkboarder has been aligning with and working closely with The Scene Marketing Group, here in Portland. We’ve hired SMG to be part of some largeSocial Media On Demand” teams for six large (10,000 to 50,000 attendee) events around the country and are very excited by all the collaboration.

We’re in last phase planning for a social media educational program to be offered in two formats, here in Portland. An attendee of this program can learn enough skill and strategy to plan and execute a strong Social Media Optimization plan. It’s still a little early to release specific details, so stay tuned for announcements in a week or two.

Well, we don’t want to tie up your Friday when we’re certain you, like us, are trying to #Crush2011. Cheers and see you at Happy Hour!

Jeffrey J Kingman

Squeaky Chalk News in late December 2010

If you aren’t in retail or hospitality, this is the slowest week of the year to get business done. Having said that, Chalkboarder is operating at full steam ahead.

Stay tuned this week and next as Jeffrey, our CEO, catches up on weeks of Twitter #FollowFriday with his “Holiday Season Village Banquet” blogposts.

Chalkboarder, in partnership with WaitersWorld, is busy ramping up comprehensive social media strategy for the Northwest Foodservice Show, held here in Portland in 2011. We’ll announce the networks after the first of the year.

Our oldest client, Coffee Fest, signed a one year contract renewal, which we are extremely happy about. Look for Chalkboarder to provide a “sweet” social media command center booth in Chicago, San Diego and Seattle in 2011.

We’ve just begun discussion with a sustainability designer on crowd-sourcing/designing “the most sustainable tradeshow booth”, which we’ll use around the country. More details will emerge later.

Chalkboarder has entered a strong partnership on several projects with SCENEmarketing, based here in Portland. We can’t talk about our “plans for competitive domination” yet – you’ll see it when it happens!

Stay tuned for Thursday when Chalkboarder’s Squeaky Chalk News shares what’s happening with our Atlanta client!

2011 Northwest Foodservice Show: Partnership to Manage Socialmedia


Waiters World and Chalkboarder are extremely pleased to announce a collaborative venture providing all social media management of the 2011 Northwest Foodservice Show,  http://www.nwfoodserviceshow.com/ . The 2011 show theme is: “Raising the Bar”.

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This is the 49th year of the annual event hosted by the Oregon Restaurant & Lodging Association and the Washington Restaurant Association. Stay tuned for much more “Social Media On Demand” from this significant hospitality tradeshow.

Atlanta Food Truck – New Client

We’re very excited this afternoon here at Chalkboarder to announce our latest client relationship. Watch out, Atlanta – the food truck scene is about to explode!

 

 

Atlanta, Georgia

 

Chalkboarder has been contracted to research and prepare a business plan for a dynamic and progressive food truck for the City of Atlanta. Our new client, UrbanToile, has vision to be a leader in Atlanta’s food truck scene and help explode that scene to the creative diversity found in other metro areas (PDX, NYC, LA).

UrbanToile has already met with Food Network Chef Alton Brown’s cameraman, who indicated that Alton is very passionate about getting Atlanta “on the map” with food trucks. It’s time for Chalkboarder to get busy for this dynamic and visionary client!

Gnomedex – Futurism and Humanity at it’s best.

I’m at Gnomedex in Seattle, listening to leaders in geek, tech, futurism and social web give presentations on their various topics. My main intent being here is to determine what the future of social web connectivity and village building will look like over the next two years.

I originally came here for this purpose to gather this information and be of better service to clients. What’s really happening is my own building of village.. of community, internationally.

So many of the presentations here have focused on the use of tech to better humanity. What an awesome focus..

You can follow all the tweets from #gnomedex. There is also live-streaming, but we only have an afternoon left.